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VOL. 7, ISSUE 2 (2025)
From trust to intention: Investigating the drivers of consumer trust in online retail platforms
Authors
Jasna Mary Joseph, Dr. Tinsy Rose Tom
Abstract
This study examines the key drivers of consumer trust in online
shopping platforms and investigates how trust influences online purchase
intention. Using a sample of 100 respondents, the research analyzed factors
such as information accuracy, website credibility, payment security, privacy
protection, trustworthy reviews, and service reliability. Descriptive findings
revealed generally positive perceptions across all trust-related statements.
Mann–Whitney and Kruskal–Wallis tests showed no significant differences in
trust based on gender or age, indicating that trust remains consistent across
demographic groups. Regression analysis demonstrated that trust significantly
predicts various dimensions of purchase intention, including willingness to
buy, repeat purchase behavior, recommendation intention, and preference for the
platform even when alternatives exist. The study highlights the critical role
of trust as a foundational element shaping consumer decision-making in
e-commerce. The findings carry practical implications for online retailers,
emphasizing the need to enhance information transparency, reinforce security
and privacy measures, maintain authentic customer reviews, and ensure reliable
service to strengthen consumer trust and drive purchase intention.
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Pages:196-200
How to cite this article:
Jasna Mary Joseph, Dr. Tinsy Rose Tom "From trust to intention: Investigating the drivers of consumer trust in online retail platforms". International Journal of Social Research and Development, Vol 7, Issue 2, 2025, Pages 196-200
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