Purpose: The study examined the influence of financial literacy on household
investment decisions in Ghana, with particular attention to the moderating
effects of income level and access to financial institutions. The study aimed
to provide empirical evidence on how financial knowledge, resources, and
institutional access jointly shape household investment behavior.
Methodology/Design: A quantitative research design was adopted. Data were collected from
420 households across selected urban and rural areas in Ghana using a
structured questionnaire. Stratified random sampling ensured representation
across income levels and geographic locations. Reliability and validity of the
instrument were confirmed through Cronbach’s alpha and factor analysis.
Multiple regression analysis was employed to test three hypotheses concerning
the direct effect of financial literacy and the moderating roles of income and
access to financial institutions.
Findings: The results revealed that financial literacy significantly and
positively influenced household investment decisions. Additionally, higher
income levels and better access to financial institutions strengthened this
relationship, indicating that knowledge is more effective when supported by
financial resources and infrastructure.
Implications: The findings highlight the need for targeted financial education
programs, policies promoting financial inclusion, and initiatives to enhance
household income to improve investment behavior.
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