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VOL. 6, ISSUE 2 (2024)
Digital anthropology: Understanding human culture in the virtual age - Indian perspectives
Authors
Sadhna Verma
Abstract
Digital anthropology investigates how human
culture is shaped, mediated, and transformed by digital technologies. In India,
rapid digitalization has significantly altered communication, identity
formation, ritual practices, political engagement, and economic participation.
This paper examines the intersection of digital technology and Indian culture,
emphasizing how global digital trends interact with deeply rooted local
traditions. Using digital ethnography, semi-structured interviews, and content
analysis of social media platforms such as WhatsApp, Instagram, YouTube, and
Twitter, this study explores digital identity, online rituals, digital
economies, and political activism. Findings indicate that Indian digital
culture is highly heterogeneous: it reflects linguistic, regional, caste-based,
and gendered diversity while simultaneously enabling empowerment, innovation,
and new forms of community. The study underscores the necessity of nuanced
anthropological frameworks to understand the complex interplay between
technology, culture, and society in India.
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Pages:61-63
How to cite this article:
Sadhna Verma "Digital anthropology: Understanding human culture in the virtual age - Indian perspectives". International Journal of Social Research and Development, Vol 6, Issue 2, 2024, Pages 61-63
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