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VOL. 5, ISSUE 2 (2023)
Seasonal effects of tourism on Mousuni Island: A quantitative approach
Authors
S K Shahid Ahmed
Abstract
Seasonality is a common phenomenon in every tourist spot all over the
world. It results from an uneven level of tourism activity throughout the year..
Both the governmental and private sectors are aware of this phenomenon. This
paper analyzes the problem of seasonality and its mitigation in Mousuni Island.
Although Mousuni Island is a new tourist destination, it is very prominent
among tourist spots in West Bengal. This paper's objective is to give an
overview of the present condition of seasonality in Mousuni Island. While the
measures and approach used would seem to have relevance and applicability, the
study finds that additional research is required to achieve conclusive results
and completely understand the process of seasonality in tourism. This study
suggested a method for generating quantitative answers that will ultimately
help marketers reduce the effects of seasonality. The study used financial
portfolio theory, which is frequently used to decide how to allocate
securities. According to this study, given a demand-risk target, marketers
should pick a variety of tourism sectors that are situated along the seasonal
demand efficient frontier. The seasonal demand efficient frontier and segment
mix solutions connected to seasonality are described in order to achieve this.
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Pages:1-11
How to cite this article:
S K Shahid Ahmed "Seasonal effects of tourism on Mousuni Island: A quantitative approach". International Journal of Social Research and Development, Vol 5, Issue 2, 2023, Pages 1-11
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