The present research paper is based on primary survey conducted on conch shell industry of a Murshidabad district. The sample survey contains of 50 household units selected from the District. At present rural conch shell producers/suppliers are struggling to market their products and services due to various reasons. Rural manufacturers are facing serious problems about technical and marketing knowledge. They are also ill-informed about modern marketing issues like quality, delivery schedule, packaging, after-sales-service, etc. The paper suggests that if proper measures are not taken to help the artisans and provide support to them, then the beautiful art will have to face destruction.