The present study investigates the marketing and distribution patterns of baby food products among retail establishments based on their year of establishment. The study primarily examines product categories sold, payment methods accepted, customer preference for branded baby food products, procurement sources, responses to promotional offers, and retailer satisfaction with suppliers. Primary data were collected through a structured questionnaire administered to selected retail respondents using the survey method. Descriptive statistical tools such as percentage analysis and graphical representation were employed for data interpretation, while the chi-square test was used to determine the significant association between the two categorical variables.  The findings indicate that Cerelac is the most preferred baby food brand among consumers, particularly in retail establishments operating for more than ten years. Older establishments demonstrated stronger customer loyalty toward branded products and greater adoption of modern payment systems, including credit card facilities. Distributors were identified as the dominant source of procurement across most retail shops. The study further reveals that newer establishments responded more positively to promotional offers, whereas older firms showed selective responses due to their established customer base and market reputation. The research concludes that brand trust, customer satisfaction, effective promotional strategies, and efficient distribution channels significantly influence the marketing performance of baby food products in retail establishments. The study provides useful insights for retailers, marketers, and manufacturers in formulating customer-oriented marketing strategies and strengthening retail distribution networks.